For home service contractors doing $30K–$500K/mo

We Don't Send You Leads.
We Send You Booked Appointments.

Built for epoxy, HVAC, roofing, and home service contractors — the Booked Solid System runs your ads, qualifies every inquiry with AI, and puts booked appointments on your calendar.

Book a Strategy Call See How It Works

Trusted by contractors in

Niko — Metro Detroit Epoxy

The Problem & The Fix

You don't have a lead problem.
You have a booked-appointment problem.

Every contractor I talk to has the same three pain points. Tap any card to see exactly how we fix it.

01

Form fills that never pick up the phone.

You're paying $80 a lead for people kicking tires at 11pm. Half won't answer. The other half wanted a price for a job they're never doing.

Tap to see the fix →

01

Meta Ads

We build and run campaigns targeting homeowners already in buying mode — not cold audiences scrolling past cat videos. Creative, copy, targeting. All of it handled.

← Tap to flip back

02

Agencies that send screenshots, not appointments.

Two grand a month for a Loom video, a dashboard you don't understand, and excuses about the algorithm. Your calendar looks the same as it did in January.

Tap to see the fix →

02

Closebot AI Qualifier

Every inquiry gets a text follow-up within seconds. Closebot qualifies them on budget, timeline, and scope before a human ever sees the lead. Tire-kickers get filtered out. Real buyers get booked.

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03

Crews on the clock, no jobs to run.

Three guys, a wrapped truck, and a Tuesday with one estimate on it. You're not short on capacity — you're short on appointments worth showing up to.

Tap to see the fix →

03

Booked Appointment

Qualified prospects book directly onto your calendar through GHL. You show up. You close. Nothing else is your job.

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The system in motion

Your calendar fills
while you run jobs.

Closebot qualifies leads around the clock. By the time you pick up your phone, the appointment is already waiting.

Booked Solid Pipeline · Metro Detroit
Live · Last 24 hrs
New Leads 14
Qualifying 6
Booked 9
Mike R. 2m ago
Epoxy · Detroit, MI
James T. 9m ago
HVAC · Macomb, MI
Carlos V. 17m ago
Roofing · Warren, MI
Kevin M. 34m ago
Plumbing · Dearborn, MI
Travis B. Qualifying
Epoxy · Sterling Hts, MI
Dave K. Qualifying
Spray Foam · Troy, MI
Ray S. Qualifying
Foundation · Auburn Hills, MI
Scott M. Thu 10am ✓
Concrete Coatings · Macomb
Brian H. Today 2pm ✓
Epoxy Flooring · Detroit
Mark D. Today 4pm ✓
HVAC · Grosse Pointe, MI
Tony R. Fri 9am ✓
Roofing · Clinton Twp, MI

It works. Here's the receipts.

Real contractor.
Real numbers.

Client

Niko

Epoxy Flooring Metro Detroit, MI Meta Ads

$1,120

Total
Ad Spend

66

Survey
Submissions

$16.97

Cost Per
Qualified Lead

Ad Platform

Meta Ads

Facebook + Instagram

Lead Funnel

GHL Survey

Website submission

Target Market

Metro Detroit

SE Michigan, residential

Strategy

Survey > Lead Form

Higher intent leads

"We're killing it."

Niko, Owner — Epoxy Flooring, Metro Detroit

Free Tools

Run your numbers.
See what's possible.

Plug in your spend and ticket size — or audit your current lead pipeline for free. No email required for the calculator.

$2,000
$500$10K
$3,500
$500$20K
35%
10%80%

Uses $10 avg. cost per lead and 20% lead-to-appointment rate, based on Meta home service benchmarks.

Est. Leads / Mo

200

Est. Booked Appts

40

Cost / Booked Appt

$50

Projected Revenue

$49K

At $2,000/mo in ad spend, you could close an estimated 14 jobs — generating $49,000 at your ticket size. The management fee covers itself on the first close.

Book a Strategy Call

Why Zhed Consulting

"I'm not a marketer who learned sales.
I'm a closer who learned marketing."

Grew up in Cebu. Got to America and learned to sell door-to-door — knocking houses, handling objections face-to-face, getting a yes or a no in the next thirty seconds. The kind of sales where you learn fast or go home with nothing.

From D2D I moved to phone sales, then to building the backend systems — ads, AI follow-up, GHL pipelines — that move strangers into appointments at scale. I started Zhed Consulting because I kept watching great contractors get burned by marketers who had no idea how to sell. This system is what a closer would build.

Zhedrick Johnson, Founder — Zhed Consulting

Zhedrick Johnson, Founder of Zhed Consulting

Tiers

Pick the level of growth
you're ready for.

Every tier runs the full system — ads, AI qualifier, GHL pipeline. The difference is volume, depth, and support.

Starter

$2,500

/month

  • Meta Ads setup and management
  • Closebot AI lead qualification
  • GHL pipeline and calendar booking
  • Monthly performance report
Book a Strategy Call

Growth

Most Popular

$5,000

/month

  • Everything in Starter
  • Advanced audience targeting and retargeting
  • A/B creative testing and iteration
  • Weekly check-in call
  • Priority support
Book a Strategy Call

Elite

$10,000

/month

  • Everything in Growth
  • Multi-market or multi-vertical expansion
  • Custom AI qualification flows
  • Dedicated account management
Book a Strategy Call

Management fee is separate from ad spend. Most clients run $1,500–$2,000/mo in ad spend on top of the management fee — exact numbers are covered on the strategy call.

Common Questions

Everything you're
about to ask.

Do I need to sign a long-term contract?

No. Month-to-month. If it's not working, you shouldn't stay. But most clients don't leave because it works.

How much do I need to spend on ads?

The management fee is separate from your ad budget. Minimum recommended spend is around $1,500/mo — less than that and Meta's algorithm doesn't have enough volume to optimize. Exact numbers depend on your market and vertical; we cover this on the strategy call.

What makes this different from every other agency?

Most agencies hand you a lead and call it a day. We handle the follow-up, the qualification, and the booking — the three places contractors bleed money. By the time a name lands on your calendar, they've already been through a full qualification process. You're not chasing anyone.

What if I don't get results?

We don't hide behind a 90-day "ramp period." If the system isn't performing, we'll tell you before you ask — and we'll fix it or part ways. Taking money for a system that isn't working isn't how this runs.

Who is this NOT for?

Contractors who can't close. This system books qualified appointments — it doesn't win jobs for you. If your problem is converting estimates you already have, fix that first and come back. Also not for anyone under $30K monthly revenue — the economics don't work at that level, and I'd rather tell you now than take your money.

How fast will I see booked appointments?

Most clients see their first booked appointments within 7–14 days of launch. Ad accounts need a few days to exit Meta's learning phase. We set realistic timelines on the strategy call — no promises we can't keep.

Let's talk

Ready to fill
your calendar?

20 minutes. No pitch. We look at your numbers, your market, and tell you exactly what the Booked Solid System would do for your business.

  • 01 We audit your current numbers and market — where the real money is leaking
  • 02 We show you the exact system — Meta Ads, Closebot AI, GHL pipeline — built for your vertical
  • 03 If we're a fit, we talk next steps. If not, I'll tell you straight — no pressure either way
Zhedrick Johnson

"We're killing it." — Niko, Epoxy Flooring, Metro Detroit

No commitment. If we're not a fit, I'll tell you.