We Don't Send You Leads.
We Send You Booked Appointments.
For home services, auto dealers, health clinics, and any business that runs on booked appointments — we build the website, set up the CRM and automations, run your paid ads, and fill your calendar.
You don't have a lead problem.
You have a booked-appointment problem.
Every service business I talk to has the same three pain points. Tap any card to see exactly how we fix it.
01
Your online presence is losing you business.
No site, an outdated one, or a page that looks like every other guy in your market. When someone searches you, they bounce. You never even know they were there.
Tap to see the fix →
01
Website
We build a fast, converting site for your business — designed to capture leads, not just look good. Your foundation. Every ad, every referral, every search result lands here.
← Tap to flip back
02
Leads come in and go cold before you get to them.
You call back two hours later, leave a voicemail, send one text. Half of them already booked someone else. The money was in the follow-up — and there was no system running it.
Tap to see the fix →
02
CRM + Automations
Every inquiry gets followed up instantly — text, call, calendar invite. The system works the lead until they book or say no. You never chase. You just show up.
← Tap to flip back
03
Overhead running, calendar half-empty.
Staff on payroll, capacity to spare, and a Tuesday with two appointments on it. You're not short on capability — you're short on consistent volume.
Tap to see the fix →
03
Paid Ads
Once the foundation is built, we run targeted Meta campaigns into your market — buyers already in decision mode, in your area. Traffic goes in. Booked appointments come out.
The automations work around the clock. By the time you pick up your phone, the appointment is already waiting.
Lead Engine Pipeline· Metro Detroit
Live · Last 24 hrs
New Leads14
Qualifying6
Booked9
Mike R.2m ago
Epoxy · Detroit, MI
James T.9m ago
HVAC · Macomb, MI
Carlos V.17m ago
Roofing · Warren, MI
Kevin M.34m ago
Plumbing · Dearborn, MI
Travis B.Qualifying
Epoxy · Sterling Hts, MI
Dave K.Qualifying
Spray Foam · Troy, MI
Ray S.Qualifying
Foundation · Auburn Hills, MI
Scott M.Thu 10am ✓
Concrete Coatings · Macomb
Brian H.Today 2pm ✓
Epoxy Flooring · Detroit
Mark D.Today 4pm ✓
HVAC · Grosse Pointe, MI
Tony R.Fri 9am ✓
Roofing · Clinton Twp, MI
It works. Here's the receipts.
Real clients. Real numbers.
Client
Niko
Epoxy FlooringMetro Detroit, MIMeta Ads
$3,480
Total Ad Spend
151
Website Applications
$23.05
Cost Per Qualified Lead
Ad Platform
Meta Ads
Facebook + Instagram
Lead Funnel
GHL Form
Website application
Target Market
Metro Detroit
SE Michigan, residential
Strategy
Application > Lead Form
Higher intent leads
"We're killing it."
Niko, Owner — Epoxy Flooring, Metro Detroit
The math behind the result
Website applications (qualified leads)151
Industry avg. close rate20%
Closed jobs (conservative estimate)~30 jobs
Average job ticket (epoxy flooring)$3,000–$8,000
Estimated revenue generated$90K–$240K
Off $3,480 in ad spend. Your management fee pays for itself on the first job.
See it in action
From $3,480 in ad spend to $90,000 in revenue. Here's the exact system we used.
Free Tools
Run your numbers. See what's possible.
Plug in your spend and ticket size — or audit your current lead pipeline for free. No email required for the calculator.
$2,000
$500$10K
$3,500
$500$20K
35%
10%80%
Uses $10 avg. cost per lead and 20% lead-to-appointment rate, based on Meta home service benchmarks.
Est. Leads / Mo
200
Est. Booked Appts
40
Cost / Booked Appt
$50
Projected Revenue
$49K
At $2,000/mo in ad spend, you could close an estimated
14 jobs — generating
$49,000 at your ticket size.
The management fee covers itself on the first close.
"Knocking doors was my marketing degree.
The rest I built deal by deal."
Grew up in Cebu. Got to America and learned to sell door-to-door — knocking houses, handling objections face-to-face, getting a yes or a no in the next thirty seconds. The kind of sales where you learn fast or go home with nothing.
From D2D I moved to phone sales, then to building the backend systems — websites, CRM, automations, paid ads — that move strangers into appointments at scale. I started Zhed Consulting because I kept watching great contractors get burned by marketers who had no idea how to sell. This system is what a closer would build.
Zhedrick Johnson, Founder — Zhed Consulting
Who This Is For
Right fit. Wrong fit. Here's how to tell.
We work with a specific type of business. Not because we're selective for the sake of it — because the system only produces results when the right conditions are already in place.
Revenue
You're doing $30K–$500K/month
Below $30K the economics don't work — ad spend, system costs, and our time won't move the needle enough to justify it. Above $500K we'll talk custom.
Business Model
You run on booked appointments
HVAC, roofing, epoxy, plumbing, dental, painting, concrete coatings — any service business where a booked appointment is the money event. That's what we optimize for.
Mindset
You want the whole system
Not just a website. Not just ads. The whole thing — website, CRM, automations, and paid ads working together. Partial systems produce partial results.
Not a fit if
—You're under $30K/month — the economics don't work at that level, and we'd rather tell you now than take your money
—You struggle to close — we book the appointment, you still have to close the job
—You want a la carte — website-only or ads-only won't produce the outcome we promise
20 minutes. No pitch. Just an honest look at your numbers.
Common Questions
Everything you're about to ask.
I tried Facebook Ads before and it didn't work. Why would this be different?
Because running ads is the easy part. Most agencies stop there — they hand you a list of names and disappear. What kills the result is everything after the click: no qualifying system, no instant follow-up, no booking automation. Leads go cold in under 5 minutes if nobody contacts them. We built the system that catches them before they go cold. That's what's different.
How fast will I see booked appointments?
Most clients see their first booked appointments within 7–14 days of launch. Meta ad accounts need a short learning phase — typically 3–5 days — before performance stabilizes. We don't promise overnight results, but we don't hide behind a 90-day "ramp period" either. If nothing's booking after two weeks, we're already fixing it.
How much do I need to spend on ads?
Your ad budget is completely separate from our management fee and goes directly to Meta or Google through your own ad accounts — we never touch your money. The minimum that moves the needle in most service markets is $1,000–$1,500/mo in ad spend. We'll give you a specific number for your market on the strategy call.
Do I need to sign a long-term contract?
No. Month-to-month. If it's not working, you shouldn't stay — and I'll be the first one to tell you. We don't lock people in because we don't need to. The system either produces results or it doesn't, and results are what keeps clients around.
What happens to my website and CRM if I cancel?
Your website code is yours. Your GHL account, contacts, and automations are yours. We don't hold anything hostage. If you cancel, you keep everything we built — you'd just be managing it yourself going forward. We'll document how everything works before we part ways.
How much time does this take on my end?
Your job is to show up to the appointments and close the jobs. Setup takes about a week of back-and-forth — we need info from you, photos, your service area, pricing. After that, the system runs. Most clients check their dashboard once a day and that's it. You didn't hire us to create more work for yourself.
What if I can't handle more volume right now?
Good problem to have — and one we can solve. The system is adjustable. We can dial ad spend down, tighten the qualifying criteria, or pause new lead flow entirely while you catch up. A full calendar you can't service is just as bad as an empty one, and we'd rather pace it right than burn your reputation.
Let's talk
Ready to fill your calendar?
20 minutes. No pitch. We look at your numbers, your market, and tell you exactly what the Lead Engine would do for your business.
01We audit your current numbers and market — where the real money is leaking
02We walk you through the exact system — website, CRM, automations, paid ads — built for your vertical
03If we're a fit, we talk next steps. If not, I'll tell you straight — no pressure either way
"We're killing it." — Niko, Epoxy Flooring, Metro Detroit
We only work with 2 clients per city. Spots go fast.
We only work with 2 clients per city. Spots go fast.
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